top of page

How hard can it be? We hear that a lot.


Creating captivating, eye-catching and inspiring designs is about more than a great idea. It’s about understanding the fundamentals of design.


At What If? our designs are based on twelve (12) discrete design and engagement elements:















The What If? portfolio is a testament to our Intentioned Design process. There are no cookie-cutter designs. We don’t take shortcuts. There is only original work in the best interest of the market niche.


With 25+ years of graphic design experience, including numerous national design awards, we only make it look easy.

  • Line

  • Color

  • Shape

  • Space

  • Texture

  • Typography

  • Scale

  • Dominance & Emphasis

  • Balance

  • Harmony

  • Intention

  • Messaging

Video sells. Below are some examples of a book trailer and a social media ad to drive traffic for book sales.

Leigh Ann Gerk  •

Mourning to Light Pet Loss Logo.png
Mourning to Light Support Group Card.jpg
Mourning to Light Support Group Card
Leigh Ann Gerk at DVR event.jpg
Dear Brave Friend Book Cover.jpg
Hot New Release on Amazon
Mourning to Light Business Card.jpg

Leigh Ann Gerk is a pet loss grief counselor as well as the author of Dear Brave Friend, a book to help comfort the grief of losing a pet. 

What If? collaborated to develop branding that would be calm and hopeful and then carried that feeling throughout her marketing materials and website.

We designed her book to compete in her market, and she earned a #1 Hot New Release on 

Mourning to Light Pet Loss Website.png

Irene Neybert  •

Irene Neybert logo.png
Mindful Spirals Scripture Book Cover.png
Mindful Spirals Mediation Single Cover.p
Irene Neybert Website.png

Irene Neybert is an artist, illustrator, and author. In brainstorming ideas, What If? designed her Mindful Spirals line of products. Irene’s coloring books have a unique twist, in that you can color, journal, and either be inspired by scripture or contemplate meaningful questions. Using the print-on-demand model, we helped her establish being her own publisher on Amazon and then used her art to create a variety of products as well as the ability to digitally downloaded coloring pages. This way she can create her art just once and generate proceeds in a variety of ways without carrying any inventory or needing to do any shipping. Her website also highlights her talents as an illustrator and fine artist for hire.

color pages.png
Scripture Bookmarks.png
PPR Logo F.jpg
Ron Stickler BC folded.png
Ron Stickler BC inside.png
PPR Facebook Cover2.png
Stickler promo card back.png
Reach Cover 2x3.jpg
Reach and Exceed 3 formats.png
Stickler promo card front.png

Ron Stickler came to What If? wanting to publish a book on his 
Prosperity Personality Recognition system. We created his brand  and carried it throughout his social media presence, website marketing. Besides designing his book and setting him up as his own publisher, we also created promotional materials and ads to promote his book.

Dr. Barry Thompson  •  Confidence-Driven Leadership

What If? collaborated with Dr. Barry Thompson to rebrand in a way that reflects his diverse life and experiences. As a captivating speaker and author, we needed to show prospective clients why they should choose him as their next speaker. We did this with his speaker's one-page, business cards and his Confidence-Driven Living book redesign.

Barry Thompson one page.jpg
Barry Thompson book copy.jpg
Barry Thompson BC.png

Before and After Redesign

bottom of page